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The Brief RoundupThe Brief: Kibble Art and Glass Hotboxes
This week’s hot takes on hot topics in experiential marketing cover kibble art, “Into Eternia” and glass hotboxes.
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SamplingLive Theater: Hendrick’s ‘Anotherland’ is its Biggest Spectacle Yet
When Hendrick’s activated a Time Traveler’s Tavern at Tales of the Cocktail last summer, spirits industry insiders got a taste of its eccentric “Giniverse” with a tour through a world of paradoxical characters and concepts. This year, with the launch of Another Hendrick’s, the first permanent expression added to its lineup in a decade, the […]
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The Brief RoundupThe Brief: Cave Raves and Bowl Heads
This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.
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EMS 2026EMS 2026: Everything You Missed on Day Two
Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences, curated off-sites and discussions focused on how fresh thinking, hyper- personalization, sustainability and measurement maintain relevance and impact in a digitally dominated world. Let’s dig in. More Coverage: • EMS 2026: Everything You Missed on Day One • Winners Unveiled: […]
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EMS 2026EMS 2026 Opens with Field Trips, Forums and the 2026 Ex Awards
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates nearly every facet of business—and daily life—live experiences are increasingly the last line of defense for brands aiming to build real, meaningful relationships with […]