10 Mobile Tour Event Campaigns

10 Mobile Tours (And More) From The Season’s Campaigns

From mustard to dog treats, household tools to frozen veggie burgers, the mobile programs on the open road this summer vary in style—and taste. But they all have one thing in common: the goal to bring a distinctive brand experience right to where their target consumers work, play and shop. We’ll keep tabs on campaigns truckin’ through the fall, so check back for new additions to the list. Here, a roundup of a few of the case studies to come across our desks.

  • Fiskars Puts its Tools to the Test on Tour

    Fiskars, which produces high-end home, garden and office tools, wrapped its Discover the Difference tour in Avon, Ohio on June 15. The tour began in March in Texas and made more than 50 stops at retailers and garden events in 19 cities, putting the brand’s trademarked orange-handled scissors and garden tools into the hands of...

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  • Milo’s Kitchen Targets Doggies With Treat Truck

    There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo’s Kitchen is traveling to dog-friendly events...

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  • Inside Monroe’s Social Strategy On The Road

    When you take a 25-foot-long, 10-foot-high shock absorber on the road, you’re guaranteed to draw some attention. It makes sense then to build a strong social media strategy to support it. For Illinois-based Tenneco, Inc., maker of Monroe brand vehicle shocks and struts, social media is not only driving its new Shockmobile tour and “Everything...

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  • Maille Mustard Puts An Artsy Spin On Sampling

    Maille’s association with fine Dijon mustard stems back some 265 years. But despite its legacy in the condiment category, it hasn’t always been easy for consumers to pronounce the French brand’s name (pronounced “my”) and, as a result, remember it at the grocery store. To get consumers speaking the name and buzzing about its portfolio, the...

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  • Mattel Canada Sets Up Target Practice

    Toys can be a tough sell—there are just so many to choose from. So, it’s important that toy brands distinguish their products from the competition. In promoting its new BOOMco. dart blaster, Mattel Canada Inc.’s “scientifically engineered” line of blaster products, the brand decided to give kids the chance to pick one up and experience...

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  • Inside Harley-Davidson’s Prototype Feedback Tour

    Harley-Davidson is on the road again, this time with more than its “hogs,” black leather jackets and rebel attitude. The iconic American motorcycle brand this summer launched the Project LiveWire tour, a 30-city summer test-ride tour of the beta version of its new electric motorcycle, the LiveWire. The goal of the tour: to collect consumer...

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  • How U.S. Cellular Leverages The Handshake

    U.S. Cellular’s latest mobile tour is about more than creating awareness and educating consumers. The tour, which launched in May and runs through October, is providing the brand an opportunity to build relationships by connecting consumers with staff from local stores in a no-pressure environment. Two semi-tractor trailer trucks and a scaled-down 10-foot by 20-foot...

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  • Greyhound Marks Centennial With A Mobile Museum

    Much has changed in public transportation since Greyhound’s first coach bus roared to life 100 years ago. To mark the brand’s centennial and promote the modern amenities of its latest fleet, Greyhound is doing what it does best—hitting the road on a cross-country tour. The tour is split into a southern leg and a northern...

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  • Vanity Fair Tour Gives Women And Charity A Lift

    Women like support—from each other and from their lingerie. So to give them an opportunity to do both, and promote some new products as part of one of its largest brand overhauls in 100 years, Vanity Fair Lingerie launched the #LiftTOUR. The tour kicked off in Vanity Fair’s hometown of Bowling Green, KY, on July...

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  • Vehicle Builds: Samsung’s SoCal Party Truck

    To promote the GIGA Bluetooth-enabled—and crazy loud—speaker sound system, Samsung in July bumped music from a tricked-out truck at the summer’s hottest outdoor events in Southern California. The GIGA Sound Summer Tour kicked off July 11 at the Orange County Fair in Costa Mesa and wrapped July 27 at the World Series of Beach Volleyball...

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  • People Brings Great Ideas Cook-Off To ‘Today’ Show

    People magazine fired up hosts of NBC’s “Today” show with an Independence Day-inspired cook-off on June 25 on Rockefeller Plaza in New York City. The competition baked in all of the magazine’s assets, including in-book, on-air, digital, social and consumer activations to promote Great Ideas, one of its most successful features, and support its advertisers....

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  • MorningStar Farms Tour Inspires Cooks

    MorningStar Farms last summer hit the road for its “Feel Good Grilling Tour” that showcased the brand’s various meatless products for health-conscious grillin’ gods. But to satisfy the appetites of those who feel boxed-in by traditional veggie burgers, the brand this summer highlighted all of the other options in its portfolio and showed how they...

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