10 Mobile Tours (And More) From The Season’s Campaigns
From mustard to dog treats, household tools to frozen veggie burgers, the mobile programs on the open road this summer vary in style—and taste. But they all have one thing in common: the goal to bring a distinctive brand experience right to where their target consumers work, play and shop. We’ll keep tabs on campaigns truckin’ through the fall, so check back for new additions to the list. Here, a roundup of a few of the case studies to come across our desks.
Fiskars Puts its Tools to the Test on Tour
Fiskars, which produces high-end home, garden and office tools, wrapped its Discover the Difference tour in Avon, Ohio on June 15. The tour began in March in Texas and made more than 50 stops at retailers… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Milo’s Kitchen Targets Doggies With Treat Truck
There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Inside Monroe’s Social Strategy On The Road
When you take a 25-foot-long, 10-foot-high shock absorber on the road, you’re guaranteed to draw some attention. It makes sense then to build a strong social media strategy to support it. For Illinois-based… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Maille Mustard Puts An Artsy Spin On Sampling
Maille’s association with fine Dijon mustard stems back some 265 years. But despite its legacy in the condiment category, it hasn’t always been easy for consumers to pronounce the French brand’s… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Mattel Canada Sets Up Target Practice
Toys can be a tough sell—there are just so many to choose from. So, it’s important that toy brands distinguish their products from the competition. In promoting its new BOOMco. dart blaster, Mattel… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Inside Harley-Davidson’s Prototype Feedback Tour
Harley-Davidson is on the road again, this time with more than its “hogs,” black leather jackets and rebel attitude. The iconic American motorcycle brand this summer launched the Project LiveWire tour,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
How U.S. Cellular Leverages The Handshake
U.S. Cellular’s latest mobile tour is about more than creating awareness and educating consumers. The tour, which launched in May and runs through October, is providing the brand an opportunity to build… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Greyhound Marks Centennial With A Mobile Museum
Much has changed in public transportation since Greyhound’s first coach bus roared to life 100 years ago. To mark the brand’s centennial and promote the modern amenities of its latest fleet, Greyhound… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Vanity Fair Tour Gives Women And Charity A Lift
Women like support—from each other and from their lingerie. So to give them an opportunity to experience both, and promote some new products as part of one of its largest brand overhauls in 100 years,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Vehicle Builds: Samsung’s SoCal Party Truck
To promote the GIGA Bluetooth-enabled—and crazy loud—speaker sound system, Samsung in July bumped music from a tricked-out truck at the summer’s hottest outdoor events in Southern California. The… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
People Brings Great Ideas Cook-Off To ‘Today’ Show
People magazine fired up hosts of NBC’s “Today” show with an Independence Day-inspired cook-off on June 25 on Rockefeller Plaza in New York City. The competition baked in all of the magazine’s… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
MorningStar Farms Tour Inspires Cooks
MorningStar Farms last summer hit the road for its “Feel Good Grilling Tour” that showcased the brand’s various meatless products for health-conscious grillin’ gods. But to satisfy the appetites… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?