Maille Mustard Puts An Artsy Spin On Sampling

B-to-C Events
Posted on July 3, 2014 by Rachel Boucher

Maille’s association with fine Dijon mustard stems back some 265 years. But despite its legacy in the condiment category, it hasn’t always been easy for consumers to pronounce the French brand’s…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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