Tag: superfans

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest, Aug. 16-18, in New York City. What’s being referred to as the new Comic-Con for sports fans, the event attracted more than 70,000 sports fans and collectors to the Javits Center, […]

This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans.

If you’ve ever activated at a major fan convention, you already know that there are few attendee types as passionate, discerning—and vocal—as pop culture superfans. Brands that aim to bring popular intellectual properties to life face the highest level of scrutiny from con-goers, who expect interactive, fan-first experiences that provide moments of surprise and delight, […]

San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers and actors launched the SAG-AFTRA strike, the fate of the 53-year-old fan convention was in question. Industry giants Marvel and DC Comics didn’t show up, there wasn’t enough talent for the event’s myriad panels, and brands that typically build large-scale […]

Just like fashion trends, TV shows come and go, but throngs of superfans will tell you that “Sex and the City” has never gone out of style. So to celebrate the 25th anniversary of its iconic series and give back to the fan base, HBO produced a meticulously detailed activation.