Tag: superfans

Prime Video pulled out all the stops to boost awareness of its futuristic original series “The Peripheral” among sci-fi and fantasy fans at New York Comic Con, Oct. 6-9. In addition to an extensive booth exhibit open to all attendees, the brand hosted an intimate activation for content creators that dropped them smack-dab in the […]

In recent years, free brand activations taking place outside the convention center have enticed SDCC fans just as much as the traditional ticketed event.

Steal these fresh consumer engagement ideas for your superfan experiences Attendance at San Diego Comic-Con was healthy, the convention’s most prolific experiential brands showed up and the creative was enough to make this seasoned industry reporter swoon. Overall, this year’s Comic-Con passed our pulse-check and served up plenty of return-to-live trends we expect to see […]

When Comic-Con announced its grand return to in-person this year, EM wasted no time booking a flight to San Diego to see what brands had in store for attendees of the pop culture extravaganza after a three-year hiatus. And we weren’t disappointed. Join us for a video tour through the top brand activations that took […]

We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year […]