Tag: superfans

To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront where exclusive toys, apparel and other products are available, Hasbro in collaboration with Amazon activated a fan event in the East Williamsburg neighborhood of Brooklyn, […]

Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. The Lodge: A Paramount+ Experience took the concept of Paramount Mountain, central to the company’s lore, literally with activations spread across Clive Bar’s […]

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. Such was the case with HBO’s new post-apocalyptic series, “The Last […]

There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite network stars. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. Indeed, this year’s iteration of BravoCon was transformed from a 10,000-person festival when the event launched in 2019 into […]

The horror genre is typically depicted as gory and gruesome, but to tease the 11th installment of “American Horror Story,” FX built a pop-up that toed the line between horror and art. The network’s AHS:NYC Shop served as a horror “boutique” designed to help the brand cut through the clutter during a time of year […]