Posts tagged with ‘superfans’
Bravo Invites ‘Real Housewives’ Fans to a Tea Party on the Potomac River
Forget “Hot Girl Summer.” For superfans of Bravo’s “The Real Housewives of Potomac,” it was all about #RHOPGirlSummer. And ahead of the show’s season six premiere, a select few had the opportunity to immerse themselves in the franchise and rub elbows with cast members at an exclusive Teatime on the Potomac event on District Pier...
Roundup: Superfan Experiences for Movies and Shows Crop Up Again
In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no...
FX Tackles the Challenge of Immersive Digital Engagement for Comic-Con@Home
FX was in the midst of planning its seventh year activating outside the convention center at Comic-Con International: San Diego when COVID-19 struck. With the convention shifting to digital as Comic-Con@Home, FX formulated a program that would honor the things fans love about the network’s in-person activation with immersive and interactive elements. “We approached it...
2020 Grand Ex Award: Taco Bell, Edelman, UEG and the Best Campaign of the Year
Most Taco Bell fans only spend an average of three minutes and 55 seconds visiting their favorite quick-serve restaurant. But the fandom? Well, that lasts a lifetime.