Tag: superfans
-
Editor's Picks2020 Grand Ex Award: Taco Bell, Edelman, UEG and the Best Campaign of the Year
Most Taco Bell fans only spend an average of three minutes and 55 seconds visiting their favorite quick-serve restaurant. But the fandom? Well, that lasts a lifetime.
-
B-to-C EventsExtreme Personalization: 10 Ideas to Customize Engagement for Attendees
The first wave of young Gen Z adults graduate college this year and will start entering the work force. And pretty soon, they’ll be registering for your events.
-
B-to-C EventsHow the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans
What’s more rabid than a pop culture superfan? A gaggle of pop culture superfans gathering to celebrate their favorite TV shows alongside the celebrities that star in them. Enter: the inaugural BravoCon, held Nov. 15-17 at three venues across New York City. The convention served as Bravo’s first event dedicated to engaging the passionate fan […]
-
B-to-C EventsAmazon’s Treasure Truck and Focus Features Treat ‘Downton Abbey’ Fans to High Tea
“You’re from Los Angeleez? What on earrrth are you doing here in Brighton? You must be wealthy! Are you married?” That was “Nigel” making small talk with one of the guests at Grand High Tea Experience, Sept. 15 in L.A. He was one of about a dozen costumed actors—half in Edwardian finery and half in […]
-
B-to-C EventsWe Geeked Out Over These Comic-Con Fan Activations
Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public […]