Summer is the perfect time to slow down, enjoy a cool, refreshing drink and to think about the simple life, which is what NESTEA on May 17 offered New Yorkers in Herald Square with its 200-square-foot tiny house.
To bring its The Life Deliziosa campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience in New York City. The Grove was open for six hours each day and offered sampling, lounging and activities.
Thomas’ Breakfast Like No Other tour made a toast to the most important meal of the day with an 18-city tour aimed at driving trial and awareness of the bread brand’s array of bagels and English muffins.
Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that found that consumers with food allergies or concerns about ingredients are 137 percent more likely to purchase products if they’ve sampled them first. It’s why the brand has embraced sampling tours and in March launched its latest one—a 28-week tour...