Tag: sampling
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B-to-C EventsInside Dunkin’ Donuts’ NHL Sponsorship: Family-Centered Experiences and Sampling
Hot coffee and a winter sport. It’s a natural alignment. But for Dunkin’ Donuts, the official coffee, donut and breakfast sandwich of the NHL and the official coffee and QSR restaurant of the National Women’s Hockey League, hockey is about the fans. Through no-fuss, family-centered engagements, Dunkin’ has set out to do more than post […]
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B-to-C EventsFour Ways to Execute a Beach Event Without Getting Burned
When it comes to beach sampling activations—from permit requirements, to location logistics—there’s no shortage of moving parts to be prepared for.
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B-to-C EventsNostalgia Marketing: Werther’s Creates a Life-Sized Version of Candy Land to Boost its Portfolio
Werther’s Original may be known for its classic hard caramels, but its portfolio includes a variety of other sweets, so on National Caramel Day (April 5) the brand leveraged one of the country’s most iconic board games to help underscore its offerings. Enter: Candy Land—The Werther’s Caramel Edition. The life-sized pop-up experience on Santa Monica […]
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B-to-C EventsSuper Bowl LII: Schwan’s Celebrates 65 Years With a 40-Foot Tailgate Truck Tower
In the days leading up to Super Bowl LII in Minnesota, as the New England Patriots and the Philadelphia Eagles packed their bags and headed for the airport, Schwan’s Home Service was parked in downtown Minneapolis enjoying a home field advantage. The food delivery brand, a founding partner of the Minnesota Super Bowl Host Committee, […]
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B-to-C EventsAmazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour
As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global, car-themed adventures—and underscore the benefits of its Prime membership program. The solution? Hitting the road, naturally. Amazon made pit stops across the nation […]