Tag: sampling
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B-to-C Events
Nostalgia Marketing: Nesquik Marks its Experiential Debut With an Insta-Worthy Pop-up
If you enjoyed drinking chocolate milk as a youngster, there’s a good chance you were consuming a Nesquik product. The 70-year-old brand is renowned for its kid-friendly chocolate powder. But over the years, Nesquik has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. So to highlight its expanded […]
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B-to-C Events
Inside Panorama 2018: Digital Art, Gaming and Glitter
Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial […]
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B-to-C Events
Photo Tour: Inside Bacardi’s New York City Rum Room Launch Event
To celebrate the launch of its new premium portfolio of rums, Bacardi held a Rum Room Event experience in New York City on May 10, complete with three floors themed with different flavors in its collection: Bacardi Anejo Cuatro, Bacardi Reserva Ocho and Bacardi Gran Reserva Diez. Scores of actors, models and performers showed for […]
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B-to-C Events
#ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot
When two tongue-in-cheek brands team up to deliver a campaign called #ShowUsYourPackage, you know it’s going to turn heads. And that’s exactly what “weirdly awesome” candy brand Trolli and the marketers behind the “Deadpool” movie franchise did in New York City’s Times Square on May 7. To promote “Deadpool 2” and Trolli’s new Sour Brite […]
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B-to-C Events
Menu-Inspired Photo Ops Keep Influencers Sharing at McDonald’s Coachella Event
Coachella isn’t really Coachella without the host of swanky, off-site pool parties and late-night soirees that take over the desert each year, and the sixth annual Bootsy Bellows Pool Party presented by McDonald’s and PacSun was once again one of the hottest tickets in town. Celebrities and influencers who let their hair down at the […]




