Posts tagged with ‘Q&A’
Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater
To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out,...
Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse
A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom, the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What started as a series on ESPN+ has evolved into newsletters, podcasts, premium video, written editorial and...
SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground
Sephora’s tagline is “We belong to something beautiful,” and for one afternoon at its SEPHORiA: Virtual House of Beauty experience, we felt those words come to life. From the inclusive messaging to the tutorials to the luxurious 3D environment the event was hosted in, it felt like a cohesive, well-oiled machine built for consumers of...
Q&A: Clear’s Insights on the Challenges and Joys of Hosting In-person Experiences in the New Era
On May 6, more than 100 family members and friends isolated by the pandemic finally experienced the in-person reunion they’d been waiting for at a “Day of Families” event produced by secure identity platform Clear. The brand leveraged its Health Pass service to ensure a COVID-safe experience at New Jersey’s MetLife Stadium that encompassed photo...