Tag: Q&A

Oatly, true to how we do things, is completely opposite, says Erin Taylor, the brand’s manager for experiential in the U.S., about the 20-by-40-foot Oatly’s Café at the recent Natural Products Expo West. Instead of walking right in, attendees were invited to round the corner of the branded wall to experience the oat drink brand’s […]

Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. 15, continuing the brand’s role as the league’s Official 5G Partner, Official Wireless Services Partner and Official Mobile Edge Computing Partner in the U.S. Additionally, as an Official Technology Partner for the NHL, Verizon will deploy Verizon Private 5G Wireless Network across hockey arenas to help game-day operations.

You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. After 25 years with the company, including 17 in trade shows, he still has “the bug” and loves that fact that his job is always fresh and challenging, and the payout […]

For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with […]