Posts tagged with ‘Q&A’
Q&A: 10 Minutes with Kerry Lamont of Bombardier
On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Through its exhibit experiences, the brand showcases messages like its commitment to sustainability and wellness through technological developments (think: innovations in seating, air...
Q&A: San Francisco Travel Association Discusses Event Safety and Business
Cities across the country are grappling with socio-economic crises exacerbated by the pandemic, but if going by headlines alone, San Francisco is certainly getting the most heat. The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big...
CMO Perspectives: BEHR Paint and The Home Depot Talk the 2024 Color of the Year
BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year last month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and...
Q&A: Meta’s Global Experiential Lead on the 2023 Cannes Lions Reels SuperStudio
“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would be the word. The intention for the metaverse is to try to be expansive, and that means breaking down barriers and merging or blurring the lines between VR, AR and IRL. You need people to do that. People are always,...