Posts tagged with ‘networking’
Q&A: Amex’s Head of B-to-B Marketing on the Evolution of the Brand’s Free Business Conference
For the 10th edition of its free Business Class Live conference on July 20, American Express offered traditional panels, breakouts and main stage presentations at New York City’s Javits Center. But it was the luxury lifestyle touchpoints as much as the educational content that Amex attributes to the success of the event. Of course, success...
Cannes 2022 Photo Tour: Brand Activations on the Croisette
The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. While touring the mega beach activations and chatting with marketing executives, we noticed a key through line: It’s back to business, folks—but it’s also...
Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20th annual Experiential Marketing Summit was one and the same: We’re back. Yep, the energy was as high as the Las Vegas temps...
Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW
Audible Inc. online audiobook and podcast service teased its newest Audible Originals Summer in Argyle murder comedy podcast series at SXSW with a three-course hot dog-themed dinner for fans hosted by the series’ co-creators and co-writers, Nate Odenkirk (of The New Yorker) and his father, comedy writer, producer, actor and director Bob Odenkirk. Inspired by the...