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IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience

B-to-B Events, Technology
Posted on May 24, 2023 by Rachel Boucher
IBM Think has transformed from a 30,000-person show to a smaller, hyper-curated experience.[/caption] Like many of the industry’s mega b-to-b shows, IBM Think is evolving to reflect the current business…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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