Agency of Record Partnerships Evolve the Event Landscape

Agency of Record Partnerships

How AOR Partnerships are Evolving the Event Landscape

We often think of Agency of Record relationships as a fixture of the advertising world, but in a grown-up event industry, where spend has increased and events are viewed as mission critical to business…
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This story appeared in the December 2015 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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