IBM Archives - Event Marketer

Posts tagged with ‘IBM’

June 29, 2020

The New Playbook: How Event Marketers are Adapting to the ‘New Normal’

The 2008 recession hammered the event industry. And while events returned in full force, as organizations recognized the direct correlation between their absence and holes left in the pipeline, the return of events in a post-pandemic world will require a paradigm shift. The learnings from the economic recovery a decade ago are difficult to apply...

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June 29, 2020

How Facebook and IBM Took Conferences Digital in Different Ways

In the two weeks that it became clear COVID-19 would be choking out events in North America, with travel restrictions and quarantine orders setting off in domino effect, event teams behind their season’s b-to-b events had a big decision to make: to postpone or to pivot. For those companies that pivoted, it was a race...

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September 12, 2018

Inside the US Open: Five Brands That Scored With Tennis Fans

Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic...

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