Tag: art installation

Red-carpet premiere events are a dime a dozen. So when Prime Video set out to produce a buzz-generating campaign that matched the scale and scope of its original series “The Lord of the Rings: The Rings of Power,” reimagining the standard premiere in a way that captured the show’s grandeur was critical. And after a […]

Activation formats that work, our picks for top engagements, and three ways to relieve common pain points There’s no fan village. No sponsor zone. No epicenter where brands assemble. At Miami Art Week, blink, and you’re likely to miss more than one of the many scattered, and oftentimes secretive, activations produced across the week-long event. […]

SCOPE Art Show marked its 20th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be […]

Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives […]

Winters in Canada are not for the faint of heart, so it’s no surprise that Canadians cherish the summer months. With that insight in mind, Truly Hard Seltzer signed on as a sponsor of Union Summer, a free annual market in downtown Toronto featuring top food vendors, musicians, film screenings and other live performances from […]