Posts tagged with ‘art installation’

American Express at All-Star Weekend: Chandelier Hoops and ‘Exploded’ Floorboards

American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on...

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Adobe BASH: Inside the Industry’s Biggest After-Hours Event for Creatives

It was a balmy night on San Diego Bay. Lights twinkled in the distance and a gentle breeze wafted through the air. It was 7:30 p.m., already dark, and well past my usual East Coast bedtime.

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Inside Guerilla Science’s ‘Decadent Decay’ Dining Event

With so many brands executing live events these days, we frequently look to others in the industry for inspiration. But there are valuable lessons to be learned about creating memorable and engaging experiences from outsiders—if you know where to look. Case in point: Guerilla Science, an organization that creates live experiences that “entertain, inspire, challenge...

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