Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026
The three-day festival is billed as the ‘ultimate’ event for Barbie fans of all ages…
The three-day festival is billed as the ‘ultimate’ event for Barbie fans of all ages…
What do a stunt pig, the world’s largest action figure and sustainability have in common?…
At a time when de-influencing has taken hold of social media to reject the inauthenticity…
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks…
The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest…
From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are…
Popping up a larger-than-life Sonic cup in the middle of a skate park at X…
Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night…
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly.
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Image Credits: Aperol Servers (Aperol Spritz); Heineken Watch Party (Heineken); Oatly Half Marathon Sponsorship (Factory360); Komboomcha (Lipton Ice Tea); Slice (Retro Refreshed); Expo 2025 Osaka (Anna Huddleston/Event Marketer)
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