Technology

Technology

January 4, 2011

Microsoft Tempts Travelers with Free Holiday Portraits

This holiday season, Microsoft gave passengers at several U.S. airports the gift of free photos with Santa Claus. From Nov. 23 to Dec. 21, the brand set up its Holiday Photos on the Fly booth at 26 airports where it snapped holiday photos of consumers and then enhanced them on-site using Windows Live photo features,...

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December 23, 2010

Digital Passport

Ask anyone who’s ever waited endlessly to get into an event and they’ll agree—a long check-in line is a short distance to frustration, second only to forgetting your ticket. It’s a feeling often shared by the event organizers themselves as they flip through pages of printouts, checking off names, and inevitably missing a few. But...

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December 21, 2010

Cisco’s GSX Enters Sophomore Year

In 2009, Cisco Systems set out to save costs by taking its weeklong annual sales meeting, the Global Sales Experience (GSX), out of the real world and into a virtual one for the first time in its 20-year history. That experience taught the tech giant several valuable lessons about what works and what doesn’t when...

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December 15, 2010

Yahoo! Taps Into Election Fever

In the ramp up to Election Day, there’s nothing more American than stepping on a soapbox, saying what’s on your mind—and eating apple pie.

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December 15, 2010

How Brands Are Tracking Consumer Sentiment With Social Media

When social media first came on the scene, many event marketers jumped in with both feet to leverage its ability to make connections and keep in touch with consumers and clients they only saw a few times a year at events. Since then, social media websites like Facebook and Twitter have evolved from basic community-building...

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