Technology
High-Tech Gamification Drives Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows,...
Xfinity Touts Tech With Couch-To-Concert Sponsorship
As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site as well as at home. The program began May 20 in Bossier City, LA, and ends Oct. 31 in Tampa, FL. Xfinity is activating the...
Meerkat vs. Periscope: Why live streaming is on the rise
Unless you’ve been living under a rock, you know that live video streaming apps Meerkat and Periscope have been sneaking their way into the marketing mix since late last year. What does that mean for event marketers? Eventually, you’ll have to decide which real-time service is best suited for your brand’s marketing strategy (or if...
Why Choosy Brands Are Choosing GIFs
From Twitter to Instagram, event marketers rely on social channels to engage with consumers before, during and after their activations. And while branded photos were once embraced as the industry’s most shareable social media assets, there’s a new kid in town. The future of live-event photo activations might just be the animated GIF. With so...