Technology

Technology

January 28, 2010

Cisco’s GSX goes virtual

Cisco takes its global sales meeting virtual for the first time in 20 years VIRTUAL EVENTS are one of the fastest growing platforms in the event industry. Yet despite their slick graphics 3D environments and high-tech appeal the pervasive question remains: How do you engage with attendees if you can’t see touch or talk to...

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January 28, 2010

Brands send consumers away for big loyalty

Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to a few industrious brands like Budweiser Air New Zealand and spirits brand Drambuie some consumers are changing their fate and...

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