Technology
Crocs’ Funway Runway Digital Configurator Makes A Splash
Crocs on June 23 held a press event in New York City to promote its Funway Runway configurator, a social experience built on Twitter that allows fans of the brand to make a personalized fashion video and then share it with friends on social media. Consumers use the configurator to choose a model, their outfit,...
Watch JetBlue’s Digital Stunt Come to Life
JetBlue over one weekend in May pulled the old switcheroo on New Yorkers, capturing their attention with a virtual storefront experience featuring a “digital” crewmember—who ultimately revealed she was interacting with them live and in the flesh from inside the building. Leveraging disruptive storefront technology in Manhattan’s Chelsea neighborhood, JetBlue’s A Better Wingman activation employed...
American Express Takes a Mental Approach in Golf
Ever mindful that to engage with fans, you have to offer them something that they really need or want, American Express switched up its U.S. Open golf sponsorship activation, which took place June 18-21 at Chamber Bay Golf Course in University Place, WA, to emphasize the mental aspects of the sport. “We know through our...
Inside Bud Light’s Second Whatever, USA Takeover
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. A year ago Bud Light announced it would turn Colorado’s Crested Butte into the fictitious Whatever, USA for a weekend in...