EM Buzz – 7/9/2020
07.09.20 Did you know you can flip through the digital edition of EM's Comeback issue? If you're wondering what's inside, here's the short answer: 93 award-winning case studies from the Ex Awards and 150 ideas for getting your teams, portfolios and events back on track. Engaging Digital Experiences for Consumers? Priceless. Mastercard's Priceless platform is...
Mastering Event Contracts in the Post-COVID Era
Join a panel of industry and legal experts for a webinar designed to arm marketers with the tools and insights you need to understand the new rules for effective event contracts.
How Brands Delivered Pride Campaigns Amid the Pandemic
In 2019, Pride Month was brimming with sponsorship activations, installations, education and revelry. But all was quiet on the experiential front during June this year. Call it a sign of the times. With parades and other in-person Pride events and experiences canceled in the wake of COVID-19, brands had little room to deliver meaningful campaigns....
Content and Gameplay Collide in OMEN’s Virtual Esports Event
Combining esports, music, fashion and skating, HP’s Omen partnered with contemporary fashion and streetwear platform Hypebeast to host the first Omen Underground on June 24, a virtual livestream event that explored how gaming has “transcended its historic boundaries into the wider world of contemporary culture.” The event featured a live dj set, a Hypetalks panel...