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| 07.09.20 |
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Did you know you can flip through the digital edition of EM's Comeback issue? If you're wondering what's inside, here's the short answer: 93 award-winning case studies from the Ex Awards and 150 ideas for getting your teams, portfolios and events back on track.
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Engaging Digital Experiences for Consumers? Priceless.
Mastercard's Priceless platform is renowned for offering cardholders exclusive live experiences. In the COVID-19 era, the brand opened up a series of digital experiences to the public that ranged from a "showdown" between two golf champions to at-home cooking lessons… Read more. |
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Four Brands That Made Noise During a Quiet Pride Month
With parades and other celebratory events canceled in June, all was quiet on the experiential front during Pride Month this year. But brands including Truly Hard Seltzer, Bonobos, The Hollywood Reporter and Billboard found new ways to make an impact on the LGBTQ+ community… Read more. |
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Four Ways to Tackle a Virtual Trade Show Booth Experience
When the pandemic began to wreak havoc on the industry, trade show exhibitors were among the hardest hit. But, spoiler alert: the savviest ones emerged with a digital strategy. Here, we round up four brands that turned trade show environments into robust virtual experiences… Read more. |
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Omen Goes 'Underground' for a Virtual Livestreamed Event
To bring together a variety of communities for an evening of programming while highlighting its products, HP's Omen brand and streetwear platform Hypebeast teamed up for a virtual event that explored how esports and gaming have had a major impact on contemporary culture… Read more. |
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Legal Ease: Four Insights on Negotiating Event Contracts
Bet you never thought you'd be this well-versed in force majeure. Yep, when event programming began to unravel in the wake of COVID-19, marketers had to dig into their event contracts to see what was in store for them. Here, two legal experts weigh in on the major issues… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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