July 14, 2020

EM Video Showcase – 7/15/2020

Transform Your Virtual Events into Virtual Experiences The Echo Sesh Virtual Music Showcase Recap Event Farm is an experiential marketing platform designed to promote brands and engage targeted audiences at events. Profitably pivot to a virtual event strategy while creating unforgettable attendee experiences with The Echo. Posted by: Event Farm Safe Yet Beautiful Designing for...

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July 13, 2020

How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged

From art challenges to science experiments, Mars’ candy brands have been busy bees on social media, engaging quarantined consumers with creative contests and at-home activities. Indeed, social media is rife with opportunities to engage an idle audience that has been starved for interaction. To find out what it takes to connect with consumers the right...

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July 13, 2020

How Nine Brands Engaged Consumer Audiences During Social Distancing

When the pandemic shut events down, brands and properties scrambled to find creative ways to keep consumer audiences engaged without a live setting. And while there was a period of trial and error, most emerged with fresh tactics that fueled clever campaigns—all experienced from the safety of consumers’ homes. Among the early innovators was payment...

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July 13, 2020

Leading Event Marketers Predict How the Industry—and Event Formats—Will Evolve

If there is anyone equipped to reimagine how people will gather in the wake of a pandemic, it’s an event marketer. Across the industry, the wheels are already turning. The return of conferences and experiential activations, in whatever form they take, will require new strategies, evolved KPIs, precision operations and logistics, and fierce collaboration with...

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