Contactless Events: The Key to Running Safe Activations
Explore some of the technology that brands and agencies trust to run flawless contactless events…
Q&A: Cisco on ‘Starting from Scratch’ in Virtual Event Planning
When Cisco pivoted its mega-conference, Cisco Live, to virtual in June, the approach behind each stage of the event planning process had to divert from what would have been done in person. As Kathy Doyle, director-global Cisco Live conferences, put it, “We didn’t just shift it and lift it into digital. We had to start...
EM Buzz – 7/23/2020
07.23.20 It’s been a loooong five months, hasn’t it? The good news is that physical experiences are slowly but surely returning with fresh formats built for the new norm. Whether it’s themed parking spaces or a reimagined trade show exhibition, it seems in-person is on the rebound. This is a Whole New Level for Virtual...
Here’s How Cisco Produced a Trending Virtual Event for its Mega-Conference
Cisco Live is typically a mammoth affair that attracts tens of thousands of attendees who consume 1,000 sessions over a five-day period. In the COVID-19 era, however, the conference had to be completely revamped to accommodate the new normal. In just 10 weeks’ time, Cisco developed a two-day virtual event program that was designed to...