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| 07.23.20 |
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It’s been a loooong five months, hasn’t it? The good news is that physical experiences are slowly but surely returning with fresh formats built for the new norm. Whether it’s themed parking spaces or a reimagined trade show exhibition, it seems in-person is on the rebound.
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This is a Whole New Level for Virtual Conference Strategies
When the team behind Cisco Live had to pivot the mega-conference to virtual, it didn't just "lift and shift." Instead, the brand delivered a totally reimagined show that was strategically built for a digital audience. Think: bite-sized sessions, channels and social media challenges… Read more. |
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Lessons in Live: How Can-Am Debuted an All-New Exhibit
ATV manufacturer Can-Am made its return to in-person events in June at the Oklahoma City Farm Show, an indoor-outdoor event. The effort required the implementation of a nearly 20-page safety and protocol document. Five key insights gleaned from the experience… Read more. |
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Are you f'real? A Beverage Brand Goes After Generation Z
"Blend-it-yourself" beverage company f'real unveiled its first integrated marketing campaign to capture the attention of its target, offering up a two-part social media experience featuring influencer appearances, VR, myriad giveaways and, of course, a fresh TikTok challenge… Read more. |
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Futurecast: Event Marketers Break Out Their Crystal Balls
If there is anyone equipped to reimagine how people will come together in a post-COVID world, it's an event marketer. To find out what conferences and experiential activations are likely to entail moving forward, we tapped a group of leading event marketers for their top predictions… Read more. |
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Here's How Nine Brands Got Social Amid Distancing Orders
Anything goes in the COVID era, a fact not lost on the many brands digitally vying for consumers' attention amid social distancing orders. From the Teen Vogue prom to Popeye's "Fried Chicken N Chill," there's been no shortage of creative social and digital campaigns… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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