The Event Marketer’s Essential Guide to Virtual Events
What’s the No. 1 question on event marketers’ minds today? How to pivot live experiences into virtual ones. From how to do seamless speaker transitions in the heat of a live event to fresh ideas on how to make the “at-home” experience more fun, to how to plan and execute it all in just a...
EM Buzz – 6/25/2020
06.25.20 And the award for most mouthwatering campaign of the year goes to… everyone’s favorite Tex-Mex chain. Yep, Taco Bell snagged EM’s top honor Tuesday night, earning the Grand Ex Award for its one-of-a-kind superfan hospitality program. Grab a chalupa and read on. COVID-19 and Consumer Engagement: Four Approaches The coronavirus has prompted plenty of...
What to Expect When Events Come Back—Navigating the Financial Impact
Learn how to use software to measure metrics and prove ROI, while exploring what the future of live events might look like…
2020 Grand Ex Award: Taco Bell, Edelman, UEG and the Best Campaign of the Year
Most Taco Bell fans only spend an average of three minutes and 55 seconds visiting their favorite quick-serve restaurant. But the fandom? Well, that lasts a lifetime.