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| 06.25.20 |
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And the award for most mouthwatering campaign of the year goes to… everyone’s favorite Tex-Mex chain. Yep, Taco Bell snagged EM’s top honor Tuesday night, earning the Grand Ex Award for its one-of-a-kind superfan hospitality program.
Grab a chalupa and read on.
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COVID-19 and Consumer Engagement: Four Approaches
The coronavirus has prompted plenty of live streams and virtual events, but some brands have found more creative ways to digitally engage consumers while they're sheltering in place. We think these four brands are earning their share of voice amid a cluttered landscape… Read more. |
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Tips for 'Cross'-Examining Your Event Reopening Strategy
When Monster Energy AMA Supercross racing returned in late May there were no spectators, but more than 500 people were required on-site for each race. From prescreening and testing to sanitization efforts and social distancing, here's how the property built a reopening plan… Read more. |
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The world’s largest recognition program for promotional marketing is accepting entries through 11:59 PM TONIGHT. Enter your best campaigns today for your shot at industry-wide recognition—you only have a few hours left! Start your entries now.
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Get a Healthy Dose of This Doc's Health Security Insights
The phrase generating buzz around the return of physical events is "health security," as attendee fears around contracting COVID-19 at an event are bound to be widespread. Fortunately, Jonathan Spero, M.D., has tips for developing a robust on-site health security plan... Read more. |
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'Power' to the People: Inside a Celebrity-Led Digital Series
What's better than making pizza at home? Doing it in the company of charismatic celebrities. That's what frozen pizza brand CAULIPOWER offered to engage quarantined consumers throughout May. Come for the pizza talk, stay for the campaign's engagement strategy… Read more. |
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Legacy West Retail Center Does Social Distancing in Style
When the Legacy West luxury retail center began reopening, the property wanted to create social distance while delivering Instagrammable moments. So it dreamed up a floral wall, an outdoor theater and themed parklets to get consumers sharing while keeping them safe… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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