Four Issues to Consider When Negotiating Event Contracts Amid COVID-19
As part of the unraveling of event programming this year, and beyond, marketers have had to dig into their contracts to determine what they’re on the hook for, what they’re not, and how to move forward. And when events do ramp back up the legal landscape will be a trickier one to navigate. We tapped...
EM Buzz – 10/15/2020
10.15.20 You probably caught that TikTok video of an Idaho man longboarding down the street chugging Ocean Spray. The viral sensation turned into a prime opportunity for the beverage brand, which rewarded him with a brand-new truck, chock-full of its products. We’ll drink to that. Here's What's on the Experiential Ballot for Election Season With...
How HBO Delivered a Groundbreaking Social VR Experience for 100 Influencers
The pandemic has required event marketers to not only master the virtual event realm, but to keep up with the emerging technologies that fuel compelling virtual experiences. For HBO, that challenge has also served as an opportunity to connect with consumers in fresh and meaningful ways while largescale in-person events are on hold. The network...
How Brands are Leveraging Election Season to Connect with Consumers
This industry never shies away from a unique marketing opportunity, and with election season underway, some brands are leveraging this period to connect with consumers around a pivotal moment in history. From lively discussions to education to art, brands are delivering experiences that place voters front and center, and their brands top of mind. So,...