2020 Q3: The Experiential Marketing Operations ‘Pain Point’ Index Survey
The Experiential Marketing Operations ‘Pain Point’ Index Survey The industry’s only annual survey on the “Pain Point” Index. What’s inside brands’ in-person event health, hygiene and safety plans The biggest pain points when developing COVID-era procedures How event teams are addressing social distancing with design and technology How operations budgets are changing
Case Study: Inside a Hybrid Press Conference for Bosch Rexroth
When it came to showcasing its innovative, award-winning ctrlX AUTOMATION in a hybrid press conference, Bosch Rexroth turned to an industry leader known for its technical expertise and extensive inventory of leading-edge technologies—SmartSource, an ABCOM Technology Group company. Read the full case study here.
Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco
Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than...
Roundup: Superfan Experiences for Movies and Shows Crop Up Again
In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no...