Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco

Part of Ford’s storytelling strategy involved an archive tent where attendees could view relics from the Bronco’s history.[/caption] Automotive launches often feel homogenous, but following…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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