ride and drive Archives - Event Marketer

Posts tagged with ‘ride and drive’

May 1, 2019

How Today’s Automakers are Transforming the Traditional Test Drive

If you can’t remember the last time you stopped by an auto dealership, you’re not alone. These days, many consumers prefer to conduct their vehicle research online, leading to fewer trips to the local dealer. As a result, most automakers have seen interest in the traditional test drive wane, and accordingly, a missed opportunity for...

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November 28, 2017

Cruise Through the Best Auto Activations of the Year

From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they...

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September 18, 2017

Photo Tour: Take a Spin Around the Porsche Destination Drives Experience

It may have been a dreary day at Pocono Raceway in Long Pond, PA, but that didn’t dampen the spirits of the sports car fans and aficionados who came to participate in the Porsche Destination Drives Experience. Event Marketer headed out to the track for the day’s morning session (there was an afternoon session each...

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