EM Buzz – 9/17/2020
09.17.20 Fall is fast approaching, and you know what that means… pumpkin spice lattes, cozy sweaters—and activations that leverage the great outdoors. If you're in need of a little inspiration, check out our Pinterest board for some creative strategies. Growing Pains: Marketers Tackle Virtual Event Obstacles From platform malfunctions to content fatigue, the virtual event struggle is...
Event Technologists Weigh in on the State of Event Tech and Their Future Roles
Technology experts talk data, logistical challenges and having a seat at the table They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have...
Seven Mobile Tour Ideas to Consider in the Age of Social Distancing
In the age of social distancing, engaging consumers from the safety of a vehicle, in one form or another, is one of the ways event marketers are getting experiential programming back on track. While some have relied on drive-in experiences that keep attendees inside their own cars, others have turned to nimble mobile tour vehicles...Seven Mobile Tour Ideas to Consider in the Age of Social Distancing
In the age of social distancing, engaging consumers from the safety of a vehicle, in one form or another, is one of the ways event marketers are getting experiential programming back on track. While some have relied on drive-in experiences that keep attendees inside their own cars, others have turned to nimble mobile tour vehicles...