October 5, 2020

How the Chocolate Brand Supported an Actual Russell-Stover Wedding

Talk about brand alignment. When Russell Stover came upon an actual wedding between the Russell and Stover families taking place in Barnstead, NH, it was too good an opportunity to pass up. The confectionery brand, known for its boxes of chocolate gifted during holidays and special occasions, decided to capitalize on the union by working with...

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September 30, 2020

EM Buzz – 10/1/2020

10.01.20 With debate season in full swing, we're voting for a trip down memory lane to the time Netflix disrupted a primary debate with an activation that tied its "House of Cards" plot to the U.S. presidential election. Mini Oval Office included. Design of the Times: Stage Strategies for a Modern World With livestreaming, LED...

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September 28, 2020

How AdventHealth Leveraged a Virtual Hospitality Event to Engage its Partners

Hospitality is an important piece of the sponsorship puzzle for NASCAR’s brand partners, affording them the opportunity to both thank and interact with key stakeholders and VIPs. Typically, the sponsor provides clients with unprecedented access to the track, the garage and the talent. But for the Coca-Cola 600 NASCAR Cup Series race on May 24,...

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