Creating Safe and Hygienic Events: A Master Class on Event Logistics in the COVID Era
Every event marketer is saying “Your health and safety is our top priority.” But what does that really mean? And how can event producers translate this promise into the hundreds of decisions and best practices that need to be mastered in order to truly deliver a safe event experience for attendees?
EM Buzz – 9/3/2020
09.03.20 Shout-out to all the event profs who joined in solidarity this week to spotlight the incredibly important work this industry does with #WeMakeEvents demonstrations across the U.S. We're with you, and we salute you. Spacing Out: Experience Design Tips for the COVID-19 Era As the industry reshapes event spaces in order to accommodate social...
The 2020 Brand X Challenge: Shaping the Next Generation of Event Marketers
In an effort to raise awareness for the experiential industry as a potential career path for college students, Event Marketer, MAS and Sephora teamed up for the 2020 Brand X Challenge experience design competition.
How Dave’s Killer Bread Engaged its ‘BreadHeads’ with Burger Kits
Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the wake of canceled event programs, especially for CPG brands that rely on mass sampling to launch product and build loyalty. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked...