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| 10.15.20 |
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You probably caught that TikTok video of an Idaho man longboarding down the street chugging Ocean Spray. The viral sensation turned into a prime opportunity for the beverage brand, which rewarded him with a brand-new truck, chock-full of its products. We’ll drink to that.
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Here's What's on the Experiential Ballot for Election Season
With a historic election season underway, some brands are delivering experiences that encourage consumers to let their voices be heard at the polls, and keep their companies top of mind. We break down four voter-centric campaigns that are putting experiential on the ballot… Read more. |
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Nine Technology Solutions You Need to Know Right Now
The pandemic has brought on countless challenges for event marketers, but a silver lining is that an array of high-tech solutions has been developed in its wake. From a heat map revival to the rise of robotics, these technologies help keep attendees safe and engaged… Read more. |
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THE CM200 TOP MARKETING AGENCIES
Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief Marketer, the industry’s only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the U.S. is back. Apply free today by October 22!
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How Russell Stover Said 'I Do' to an Unusual Partnership
Sometimes the experiential marketing stars align just right. Such was the case for candy brand Russell Stover, which found a host of clever ways to support an actual Russell-Stover wedding in New Hampshire. Go inside the program with the brand's vp of marketing, Kim Yates... Read more.
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Reduce the Risk of Attendee Attrition With These Five Tips
Experiencing a drop in attendance during the final hours of an event is something plenty of event marketers struggle with. To help you combat attendee attrition, we break down the psychology of event engagement with five fresh ideas on how to keep the momentum going… Read more. |
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Lessons Learned From Hosting Two Failed Virtual Events
Let’s face it: 2020 has come with a host of challenges for the event industry. Among them? Virtual event woes. In fact, we had not one, but two, of our own unsuccessful attempts at virtual events. Here, we outline everything we learned, plus six tips for virtual event glory… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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