Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy
Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at kshea@accessintel.com. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot....
Resy Engages Foodies with a 10-course Drive-thru Tasting Experience
One of the silver linings of COVID-19 is that brands have found fresh ways to deliver traditional experiences. The scenario rings true for hospitality technology platform Resy, which last month created a drive-through event for consumers in Los Angeles that replicated dining out at a restaurant—from the safety of attendees’ vehicles. From Oct. 15-16 at...
EM Buzz – 11/5/2020
11.05.20 If the world is feeling apocalyptic to you right now, rest assured that your favorite cookies will survive catastrophe. A new “Global Oreo Vault” located in Norway now protects the Oreo recipe and a stockpile of cookies from disaster. We have to ask: Got milk? How Nutanix Took its Virtual Event Beyond Webinar Status...