EM Buzz – 11/19/2020
11.19.20 It’s the week before Thanksgiving so we have to ask: Have you heard of Arby’s Deep Fried Turkey Pillows? Yep, the items, which cover half of your face and are as ridiculous-looking as they sound, sold like hotcakes. Guess the company wasn’t just wingin’ it. There Was No 'Lift and Shift' for Walmart's Virtual...
Seven Vending Machine Experiences That Dispensed Brand Engagement
Brand strategies from Lululemon to National Geographic Vending machines are nothing new in the experiential world, but the interactive devices have been resurfacing in a variety of activations, giving brands a chance to elevate their swag drops, offer personalized experiences and educate consumers. Many are still used as a form of social currency, offering merchandise...
Study: What Gen Z Really Wants, and Why Marketers Should Care
Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a Frost &...
How to Add Tactile Experiences and Engagement To Your Virtual Meetings
Insights on delivering tailored experiential hospitality directly to attendees with a customized message…