Steal-worthy Ideas Roundup: Campaigns from Oreo to Amazon Prime Video
As we near the end of 2020 (phew), much of the industry is focused on how brands will make their mark on consumer audiences in the year ahead. The good news is that the pandemic has required event marketers to think outside of their comfort zones over the last nine months, and if the innovative...
EM Video Showcase – 11/25/2020
Expert Panel on Safe yet Stylish Event Designs Listen as event experts address your top concerns in today’s world. BizBash’s David Adler hosted CORT Events’ Kevin Dana and Lilian Shen in an interactive session on best practices for designing safe – yet stylish – experiences. They were joined by Carbotti Experiences to address today’s top...
Honda Launches its Next-Gen Civic on Twitch to Entice the Gaming Community
Product launches are going virtual in these pandemic times. So, when it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch—a destination where younger, first-time car buyers spend a lot of their time. Converging its esports strategy and music platform for...
Consumers Battle for Gaming Gear at Klarna’s Shoppable Livestream Events
With more consumers spending time at home amid the pandemic, it’s no surprise that when the country first entered lockdown in March, video game brands saw a 117-percent increase in spending on the U.S. Klarna app compared to the previous month. Since then, the gaming and esports industry has continued to boom, and Klarna is...