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| 11.19.20 |
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It’s the week before Thanksgiving so we have to ask: Have you heard of Arby’s Deep Fried Turkey Pillows? Yep, the items, which cover half of your face and are as ridiculous-looking as they sound, sold like hotcakes. Guess the company wasn’t just wingin’ it.
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There Was No 'Lift and Shift' for Walmart's Virtual Meeting
When Walmart had to pivot a 6,500-person Year Beginning Meeting to digital, it used a new set of engagement tactics to educate and inspire associates. Jenifer Bice, senior director-event solutions with the brand offers an insider’s perspective on why the strategy worked… Read more. |
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Trend Report: 15 Insights on What Makes Generation Z Tick
Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone. This trend report outlines 15 insights on the coveted demo, from its obsession with TikTok to its passion for art… Read more. |
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Ladies, this one’s for you…
Women in Events Week is returning virtually Dec 7-10. Join us for a week-long experience designed to connect, acknowledge and inspire women in event marketing. Register now! |
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Vending Machine Approaches From Nat Geo to Lululemon
It’s an oldie but a goodie: The tried and true vending machine strategy. It gives brands a chance to elevate their swag drops, offer personalized experiences and educate consumers. Here, we take you inside steal-worthy strategies that dispensed some brand engagement… Read more. |
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How Russell Stover Said 'I Do' to an Unsusual Partnership
Sometimes the experiential marketing stars align just right. Such was the case for candy brand Russell Stover, which found a host of clever ways to support an actual Russell-Stover wedding in New Hampshire. Go inside the program with the brand's vp of marketing, Kim Yates… Read more. |
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ICYMI: Halloween Experiential Got a COVID-Era Makeover
From reverse trick-or-treating tactics to creepy smart mirrors to projection mapping, brands like Reese’s and Burger King didn’t let the pandemic stand in the way of their Halloween marketing plans. Check out our “killer” roundup of campaigns activated during this spooky season… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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