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| 11.05.20 |
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If the world is feeling apocalyptic to you right now, rest assured that your favorite cookies will survive catastrophe. A new “Global Oreo Vault” located in Norway now protects the Oreo recipe and a stockpile of cookies from disaster. We have to ask: Got milk?
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How Nutanix Took its Virtual Event Beyond Webinar Status
The halt on industry shows created a hole in Nutanix’s fiscal calendar, so to engage existing and prospective customers, the brand hosted a digital event housed in an immersive virtual environment that allowed for 360-degree navigation. Here’s how the experience came to life… Read more. |
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Visible Breathes Life Into Red Rocks With a Concert Series
Reviving the vacant Red Rocks Amphitheatre, Visible delivered a physical concert series at the iconic venue that was supported by digital interactions from fans at home. From projection-mapped posts to virtual cheering, the experience struck a chord with consumers… Read more. |
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What Small-scale Activations Look Like Amid the Pandemic
As much as the industry is itching to get back to big in-person events, the reality is that small-scale experiences have been taking their place to ensure attendee safety. A prime example: Innis & Gunn’s crowd-sourced influencer campaign fueled by low-key outdoor photo ops… Read more. |
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Health Security Strategies That Go Beyond Hand Sanitizer
It’s no secret that the return of in-person events requires extensive planning around the health and safety of attendees. We sat down with the ceo of InHouse Physicians to gather insights on what steps need to be taken to implement a health security plan in the new reality… Read more. |
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Beacon of Hope: How Airbnb is Nailing Virtual Engagement
When we signed up for a Guided Sheep Meditation and Coffee Masterclass through the Airbnb Online Experiences platform, we didn’t know what to expect. In the end, the events gave us hope for the future of digital engagement. Four ways Airbnb is getting it right… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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