Winners Announced: The 2021 Ex Awards and EDTAs
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. The winners were announced live and in-person on Oct. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Known for 19 years as the...EM Buzz – 10/7/2021
10.07.21 Hungry for COVID-era sampling strategies? We've got you covered. From mashed potatoes to elder flower liqueur, check out nine flavorful experiences that balanced safety and satisfaction. Mobile Tours: This Traveling Bar Offers a Taste of Europe Armed with a tricked-out trailer and a scaled-down sampling program, Italian liqueur brand Amaro Montenegro is bringing its pop-up...
Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour
Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a “socially conscious” experience as part of the 22-year-old traveling event platform, The Tailgate Tour. The brand’s Prime Video Pop-Up Tailgate Experience launched Sept. 11 at the Washington vs. Michigan game, and will activate every Saturday offering gamegoers a healthier pre-game...