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| 10.07.21 |
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Hungry for COVID-era sampling strategies? We've got you covered. From mashed potatoes to elder flower liqueur, check out nine flavorful experiences that balanced safety and satisfaction.
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Mobile Tours: This Traveling Bar Offers a Taste of Europe
Armed with a tricked-out trailer and a scaled-down sampling program, Italian liqueur brand Amaro Montenegro is bringing its pop-up Bar Monte experience to food and wine festivals nationwide. The tour is part of the brand’s effort to create “perpetually flexible” programs… Read more. |
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Consumers Get the Red-Carpet Treatment at Fashion Week
New York Fashion Week looked a bit different this year, with sponsor activations geared towards consumers—not celebs and industry insiders. From YSL Beauty to Kate Spade, here’s how brands delivered events that took a turn down a more inclusive runway this season… Read more. |
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Partner Content
ProCast – A Podcast Presented by Proscenium Events
Each month we take a bite sized look at how to make corporate conferences and shows even more effective and impactful. This month, we talk about the future of live events with Mark Shearon, Founding Partner of Proscenium Events. Click here to listen. |
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Tokyo Adrift: Sponsors Hurdle Olympic-Sized Challenges
With no spectators allowed, the Summer Olympics presented yet another pandemic challenge for event marketers. See how sponsors weathered the storm by altering their experiential playbooks to champion the athletes, create virtual experiences or activate in the U.S.… Read more. |
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Amazon Prime is Taking a Bite Out of the Tailgating Scene
Along with its partners, plant-based brand Beyond Meat and prebiotic soda company Poppi, Amazon Prime Video is activating pop-up tailgate experiences at college campuses nationwide in an effort to score points with younger demos for its “socially conscious” approach… Read more. |
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'Feel-Good KPIs' Fuel Thomas' Volunteer Cleanup Events
Thomas’ recruited volunteers to help improve the ecological health of local forests through cleanup events on national Public Lands Day. In addition to completing beautification efforts, volunteers were treated to a catered breakfast offering an array of the brand’s baked goods… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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