How Brands Altered Their Activation Plans for the Tokyo Olympic Games

How Brands Altered Their Activation Plans for the Tokyo Olympic Games
olympics-2020-cosm-watch-party

No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics

Brands seeking to activate at the Summer Olympic Games seemed to encounter more hurdles than a 100-meter race. First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept…
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This story appeared in the September 2021 issue

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