Presented by Event Marketer
THE NEXT BIG THING—IS YOU!
A full day of trends, insights and case studies presented by the editors of Event Marketer and industry experts.
Fundamental Principles of Experiential Marketing. The rise of experiential marketing, the current state of face-to-face marketing and the changing strategies inside Fortune 1000 marketing departments.
The Psychology of Engagement. The neurological effect of human connection, the science behind face-to-face engagement and the way the human mind processes live experiences.
This session has been approved for 8.75 clock hours towards CEM recertification.
Make new industry connections in one of our highly interactive daily virtual networking experiences. Play industry trivia games, discuss top industry pain points (and how to fix them) and talk professional development with peers and industry pros in a moderated and facilitated Zoom session. Today, test your skills at our Event Industry Trivia Challenge. The winner takes home a $50 Milk Bar gift.
This session has been approved for 8.75 clock hours towards CEM recertification.
The 16 Core Types of Event Marketing Campaigns. Rapid overviews of the top types of events, with insights into the top trends and emerging changes in each.
This session has been approved for 8.75 clock hours towards CEM recertification.
Senior event professionals are your personal mentors for an hour as we put them on the hot seat to answer all your burning questions, and talk about their roles, events and career evolution.
Today’s theme: Cultivating professional growth and advancement in events
Pair up with a new connection or colleague for one of the most talked-about Training Camp experiences—the Creative Brief Challenge. We’ll assign a mock creative brief that each team will work on throughout the week. Campaigns will be discussed at the end of camp and an industry expert will pick a winning pair who will receive tickets to the 2022 Experiential Marketing Summit, April 27-29, at the MGM Grand, Las Vegas.
Core Tenets of Experience Design. The blueprint of great environments, based on interviews with more than 50 professors, design deans and creative directors. Plus up-to-the-minute insights on designing in the “new normal.”
This session has been approved for 8.75 clock hours towards CEM recertification.
Make new industry connections in one of our highly interactive daily virtual networking experiences. Play industry trivia games, discuss top industry pain points (and how to fix them) and talk professional development with peers and industry pros in a moderated and facilitated Zoom session.
Think you know which songs can get a crowd on its feet? Today, we’re playing Name that Tune: The Event Industry Edition.
This session has been approved for 8.75 clock hours towards CEM recertification.
10 Habits of Highly Experiential Brands. Born out of an analysis of 10,000 marketing campaigns, our exclusive overview of the 10 common traits shared by the most award-winning experiential marketers.
This session has been approved for 8.75 clock hours towards CEM recertification.
Senior event professionals are your personal mentors for an hour as we put them on the hot seat to answer all your burning questions, and talk about their roles, events and career evolution.
Today’s theme: The new must-have skillset for event marketers.
Event Technology and Virtual Events. Inside the emerging best-in-class virtual events and what made them successful. How interactive technology, virtual reality, augmented reality and social media will shape and propel the live and hybrid events of the future—and what you need to know to be a part of it.
This session has been approved for 8.75 clock hours towards CEM recertification.
Make new industry connections in one of our highly interactive daily virtual networking experiences. Play industry trivia games, discuss top industry pain points (and how to fix them) and talk professional development with peers and industry pros in a moderated and facilitated Zoom session.
Experiential agencies are a great place to have a career in events. Today, a panel of agency executives will take your questions.
This session has been approved for 8.75 clock hours towards CEM recertification.
Measuring the Impact of Experiential Marketing. How marketers are measuring their events, actual formulas for applying easy metrics to your programs and an overview of how to embrace a “measurement mentality” across your event and experiential campaigns.
This session has been approved for 8.75 clock hours towards CEM recertification.
Senior event professionals are your personal mentors for an hour as we put them on the hot seat to answer all your burning questions, and talk about their roles, events and career evolution.
Today’s theme: Survival skills for the new normal.
Award-winning Case Studies. Go behind the scenes and fill your notebook with ideas as we take a tour of the most epic experiential campaigns of the past two years. Hear what bold strategic moves made these concepts come to life and become powerful ROI drivers.
This session has been approved for 8.75 clock hours towards CEM recertification.
Make new industry connections in one of our highly interactive daily virtual networking experiences. Play industry trivia games, discuss top industry pain points (and how to fix them) and talk professional development with peers and industry pros in a moderated and facilitated Zoom session.
Learn more about creative careers in events in this candid Q&A session with an industry creative director.
This session has been approved for 8.75 clock hours towards CEM recertification.
Top Trends to Bet On: The Experiential Marketing Vocabulary. End the day with a look at the top trends and keywords impacting the industry in 2020 and 2021.
This session has been approved for 8.75 clock hours towards CEM recertification.
Senior event professionals are your personal mentors for an hour as we put them on the hot seat to answer all your burning questions, and talk about their roles, events and career evolution.
Today’s theme: How to think and plan like a strategist.
Find out if you are the winner of the Creative Brief Challenge. Join your new friends and colleagues for a post-camp “virtual” cocktail.
SINGLE PERSON PRICING
$399 PER REGISTRANT
GROUP SPECIAL
REGISTER 4 PEOPLE, YOUR FIFTH COMES FOR FREE! USE CODE FIFTHFREE DURING REGISTRATION.
Credits provided by The International Association of Commercial Collectors, Inc.
Experiential Marketing Training Camp is designed for junior and mid-level marketers at brands and agencies, and senior marketers joining the discipline for the first time. It provides a week-long curriculum filled with insights, ideas, practical advice and best practices that will arm marketers with the tools they need to onboard into events—quickly. Taught by the editors of Event Marketer magazine and featuring daily, interactive mentorship sessions with senior experiential marketers, the curriculum features an action-packed agenda that will give each attendee the information and perspective they need to provide more value inside their company and advance their own career.
You get this and more in a first-of-its-kind week-long virtual master class on experiential, created just for your organization’s rising stars. We’re preparing the experiential leaders of tomorrow… today!
Interested in connecting with a slice of the industry you rarely meet? Contact Jon McLoughlin [email protected] for more deets.