Video: The 2021 Ex Awards and EDTAs
In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program at a luncheon gala during the Experiential Marketing Summit—the combined Ex Awards + Experience Design & Technology Awards. Here’s a taste of this year’s winning programs.
Engaging Your Employees Inside and Outside the Office
You don’t have to be back in the office to foster a strong company culture. With employee meetings, sales conferences and local team-building experiences on pause, company cultures have taken a hit during the pandemic. As employers know, company culture isn’t just about boosting morale and motivation among employees—it’s something that can impact productivity, retention...
2021 It List: Meet a Group of Agency Leaders Propelling the Industry Forward
THOUGHT LEADERSHIP In our exclusive Q&As, leading marketers talk shop on en vogue industry tactics, company wins and navigating a disrupted event marketing landscape. Enter Inspira JJ|LA IMAGINATION AT WORK Pore over shining examples of events and activations that showcase the depth and breadth of the work the industry’s top shops are producing. Infinity Marketing...
Five Ways to Nurture a Dedicated Brand Community
When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. But Cheeselandia isn’t a rewards program or a pay-to-play...