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For Editorial Questions or Suggestions, email or call: Rachel Kirkpatrick Boucher Executive Editor (203) 899-8440 rboucher@accessintel.com Kait Shea Senior Editor (203) 899-8444 kshea@accessintel.com Kaylee Hultgren Group Content Manager (212) 621-4876 KHultgren@accessintel.com For information on rates, or to discuss a customized Total Selling Solution for your product or service, call or email: Jessica Heasley Group...
How Diversity Drives Marketing Success for American Express
A pair of landmark Supreme Court decisions and a new wave of states enacting same-sex marriage have made 2013 a pivotal year for LGBT Americans fighting for equal rights. This influential demographic is stronger than ever, growing with recognition and support more than ever, and marketers are, more than ever, recognizing its potential. American Express...
WELCOME TO OUR BLOG
Hello, and welcome to the Event Marketer blog. We are putting the finishing touches on our new website this week, but please check back in the coming weeks as we begin posting more regularly. Here’s a taste of what you’ll find here: Think pieces by industry leaders and luminaries. Find out what the top executives...
Five Tips For Connecting With Hispanic Consumers
The November/December issue of Event Marketer offers an in-depth look at marketing to Hispanics. Here, we bring you some top-level advice from industry insiders on how to connect with this important demographic. 1. Tap into Hispanic passion points—whether that be soccer, music or food. Jose Torrens, brand manager, multicultural marketing at Coca-Cola, says, “All of...