DTS Dials-Up Mobile Theme at CES
DTS returned to the Consumer Electronics Show this year with new experiences designed to make a bold statement about the Los Angeles-based audio technology company’s focus on mobile. The 20-year-old brand, which provides audio tech to more than a billion consumer electronics products worldwide, also increased its investment in pre-show marketing strategies, incorporating “DTS Xperience”...
McCormick Cooks Up a Global Campaign
Spice manufacturer McCormick has rolled out a yearlong global campaign that celebrates flavor and the company’s 125th anniversary. Called Flavor of Together, the program has enlisted 125 brand ambassadors, including chefs, food editors, bloggers and registered dietitians, to educate and engage consumers around the world about flavor and culinary trends. The program will launch in countries...
Uber and PayPal Give Startups a Lift
Forget the “Shark Tank”—try a Mercedes-Benz Sprinter van. That’s where, thanks to app-driven ride service Uber and its partner PayPal, more than a dozen aspiring entrepreneurs had the opportunity to pitch their ideas to featured keynoters at the international LeWeb Paris conference Dec. 10 to 12. The campaign, Pitch In Style, was designed to promote...